Wednesday, 17 March 2010

Publishing Company (this one, not the other publishing company page)

I have decided to research some publishing companies that would publish my magazine. By doing this, it will help me learn out various companies and their strengths and weaknesses, then I will choose which one would be suitable for my magazine and expections.
After browsing the internet for Magazine Publishers, I came across this table of various magazines with their publisher and how sucessful they are.

Top-selling music magazines (2008) with the title Publisher Genre ABC figure:
Q Magazine -  Emap/Bauer - Rock - 131,330
Mojo            -  Bauer           - Rock - 106,218
Top of the Pops -  BBC Magazines - Pop  -105,025
Uncut           - IPC Media    - Rock  - 91,028
Kerrang!      - Emap/Bauer  - Rock  - 76,937
Classic Rock - Future Publishing - Rock - 67,399
New Musical Express - IPC Media - Rock - 64,033
Total Guitar   - Future Publishing     - Practical/playing - 48,673
BBC Music Magazine - Bristol Magazines - Classical - 47,104
Metal Hammer - Future Publishing - Rock - 45,809

As you can see, the rock magazines are more sucessful and this gives me and idea that my type of genre is good as in a way indie music is from rock music. And so this graph tells me that im going in the right direction.
Seeing that Emap/Bauer and IPC Media seem to have published popular magazines I will research these further to find which one that will suit me.
IPC MEDIA:

"IPC Media (formerly International Publishing Company ltd) is one of the United Kingdom's leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year." (Wikipedia)

Firstly I have researched IPC Media, and found much information on their official website
http://www.ipcmedia.com. Their success rate seems to be high ranging to 3 target audiences, men, women and upmarket women. This makes me think that if I choose this publishing company, my magazine could be successful with the exception of using the right advertisement.

"IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while our online brands collectively reach 20 million users every month. "
Bauer Media (Emap)

These quotes about IPC Media give a positive outlook about the company which gives me confidence about this company.

"Bauer Media is a division of the Bauer Publishing Group, Europe’s largest privately owned publishing Group. The Bauer Publishing Group is a worldwide media empire offering over 230 magazines in 15 countries, as well as online, TV and radio stations"

Bauer Media seems to be successful aswell as IPC Media.  Seeing as this company offers "over 230 magazines in 15 countries, as well as online, TV and radio stations" this gives me a fuller insight into the company telling me that they do more than magazines.
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Overall  I have decided to chose IPC Media as the information I have found out is impressive and the fact that they sell over 350 million copies each year is really impressive. And so this company is successful which could possibly make my magazine successful too.

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