For companies, their advertisement is important so they can make money from advertising their products. Usually in magazines the size of the advert is important and the colour of it as it needs to be as eye catching as possible for people to read. By using certain techniques, for example, using linguistic techniques, eye catching images and colour. This will make the advert successful and hopefully improve the companies businesses.
Usually in magazines the popular brands such as Maybelline and Loreal have a whole page to advertise on which comes at a higher price. For the brands who arent popular and own a small business, their adverts are much smaller and would be located at the back of magazines.
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For example this advert is in the style of portrait
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In magazines, colour scheme is important as it sets the whole mood of the magazine.
advertisers also buy space in a magazine according to the copy - you would often find an advert for a beauty product before or after an article on how to look good at the weekend, for example. There is a thought that magazines sell audiences to advertisers - think about how that might influence your work.
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